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Adrenaline Space Kifungashio cha Kinywaji cha Nishati by PepsiCo Design and Innovation

Adrenaline Space Kifungashio cha Kinywaji cha Nishati by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


FedhaUfungashaji· 2021

Adrenaline Space Kifungashio cha Kinywaji cha Nishati

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

Verify Award Status for #118783

Colors

The Design

About Adrenaline Space Kifungashio cha Kinywaji cha Nishati

Adrenaline Space ni muundo wa kifungashio cha toleo maalum kwa kinywaji cha nishati kinachouzwa nchini Urusi. Muundo huu unaadhimisha uchunguzi wa anga za juu na unaunga mkono msimamo wa chapa wa kuwahamasisha wateja kupita mipaka yao binafsi. Galaksi ya nyota za dhahabu zinazong'aa imewekwa dhidi ya mandhari ya buluu iliyokolea, ikiunda mwaliko wa kuona wa kufikia vilele vipya. Kifungashio hiki pia kinawasilisha ujumbe wa kuongezwa kwa juisi na kinaangazia viambato na faida za kafeini, vitamini na taurini. Dhana hii ilibuniwa kama jibu la ulizo la mteja wa rejareja.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Adrenaline Space Kifungashio cha Kinywaji cha Nishati ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Adrenaline Space Kifungashio cha Kinywaji cha Nishati inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Adrenaline Space Kifungashio cha Kinywaji cha Nishati ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags
Packaging, Beverage
Inspiration
The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members
PepsiCo Design & Innovation

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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