Dhahabu Hafla · 2021
Lays Signature Uzoefu wa Chapa wa Muda Mfupi (Pop-Up)
by PepsiCo Design and Innovation
- Tuzo ya Dhahabu ya A' Design Award 2021 in Hafla
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 96,677
- Verification code 61C1B8AAF7 · Verify this award
Colors
About Lays Signature Uzoefu wa Chapa wa Muda Mfupi (Pop-Up)
Lays Signature ni uzoefu wa chapa wa muda mfupi ulioundwa kuhusu chipsi za viazi. Uzoefu huu unaandaliwa katika maeneo ya muda ndani ya maduka ya kipekee, ambapo baa ya chipsi ya uchanganyaji (mixology) hutumika kama jukwaa dogo. Wageni hutazama onyesho la moja kwa moja ambapo ladha za kipekee hutengenezwa kwa mikono mbele yao. Muundo huu wa kimaonyesho na wenye kugusa hisia nyingi unabuni upya jinsi chipsi zinavyotolewa, kuonjwa na kushirikishwa. Lengo ni kuwafikia wateja vijana wanaothamini uzoefu halisi na kushirikishana kwenye mitandao ya kijamii. Toleo la kwanza liliwasilishwa katika duka kubwa la Lane Crawford.
About the Tuzo ya Dhahabu ya A' Design Award
Lays Signature Uzoefu wa Chapa wa Muda Mfupi (Pop-Up) ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Lays Signature Uzoefu wa Chapa wa Muda Mfupi (Pop-Up) inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Lays Signature Uzoefu wa Chapa wa Muda Mfupi (Pop-Up) huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
