Dhahabu Ufungashaji · 2021
Game Fuel Ufungashaji wa Kinywaji
by PepsiCo Design and Innovation
- Tuzo ya Dhahabu ya A' Design Award 2021 in Ufungashaji
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Ufungashaji wa Kinywaji
Game Fuel ni ufungashaji wa toleo maalum la kinywaji cha kuongeza nguvu ulioundwa kwa ajili ya chapa ya Adrenaline Rush nchini Urusi. Muundo huu unasherehekea utamaduni wa michezo ya video na michezo ya kielektroniki (e-sports). Nembo maarufu ya A kwenye kopo ilibadilishwa kuwa lango la rangi mbalimbali linalomkaribisha mtumiaji katika mazingira mapya ya mchezo na kuunda hisia ya kuzama taratibu ndani yake. Muundo huu unaenea kutoka kwenye ufungashaji hadi kwenye uzoefu mpana wa chapa. Nia iliyotajwa ilikuwa kuiondoa jamii ya wachezaji wa michezo ya video kutoka kwenye dhana potofu na kuwapa wachezaji nguvu na kujiamini kwa utendaji imara.
About the Tuzo ya Dhahabu ya A' Design Award
Game Fuel Ufungashaji wa Kinywaji ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Game Fuel Ufungashaji wa Kinywaji inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Game Fuel Ufungashaji wa Kinywaji huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
