Lone Kazi Kuu: Programu ya Simu by Xi He is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Teknolojia ya Simu, Programu na Programu Competition Category.
ChumaSimu· 2021
Lone Kazi Kuu: Programu ya Simu
by Xi He
Client: Xi He
Tuzo ya Chuma ya A' Design Award Winner in Simu Category
Verified Award Winner
Verify Award Status for #119630The Design
About Lone Kazi Kuu: Programu ya Simu
Maandishi ya Kitabu: Lone ni programu ya simu kwa ajili ya ununuzi wa kijamii wa kimataifa. Lone huunganisha makundi matatu ya watumiaji: wasafiri, wanunuzi, na wanunuzi wa ndani. Wasafiri hugundua bidhaa wakiwa nje ya nchi na kuchapisha kadi za bidhaa kwenye programu. Wanunuzi huvinjari na kutafuta kadi hizi za bidhaa kisha kuagiza bidhaa hizo. Wanunuzi wa ndani katika eneo hilo hununua bidhaa hizo na kuzisafirisha kwa wanunuzi. Watumiaji wanaweza kubadilisha kwa urahisi kati ya nafasi ya msafiri na nafasi ya mnunuzi. Programu hii hutumia uchanganuzi wa kamera, mionekano ya bidhaa kwa uhalisia pepe ulioboreshwa (augmented reality), na malipo kwa alama za vidole. Lone inapatikana kwa mifumo ya Android na iOS.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Lone Kazi Kuu: Programu ya Simu ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Lone Kazi Kuu: Programu ya Simu inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Lone Kazi Kuu: Programu ya Simu inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lone is an interactive mobile App introducing a revolutionize E-commerce, by rethinking international shopping, offer users an authentic international social shopping experience, helps customers to buy authentic things from a small boutique or even on the street around the world. With the ecosystem of travelers discover things when they are traveling and post on Lone, buyers looking for authentic items from any store anywhere on our app, Lone shoppers will help connect the dots.
- Dimensions & Packaging
- Android, iOS
- Tags
- social shopping, e-commerce, app, interactive design, travel, mobile app, product design, future shopping UX, UI, user-centered,
- Production Technology
- Lone app utilizes native app technologies, including camera-based features for scan, augmented reality features to show products, and Touch ID to pay. Illustrations were designed in Adobe Illustration, app UI was designed in Sketch and animated with Adobe After Effects.
- Design Challenge
- Since the app is aiming to have users across different countries, so the quantity and the geographical mapping of the research samples was a challenge. But it is also a requirement, so the App is able to reach the human-centered design, avoid any confusion and inappropriate visual communication for people from different places in the world.
- Research
- A large amount of user research was performed over the course of the project, based on audience mapping, audience analysis, including user surveys, user interviews, A round of user testing, B round of user testing. Each round of user testing had 3 different focus of testing, including naming convention and copy of all screens in the App, user experience and user journey, visual design and color.
- Inspiration
- It is hard for people to get to buy all the authentic things over the world, more deeply, it is hard for normal people to really get to know about what is good in the outside world. we all have limited knowledge about the places we've never been; there's a lack of authenticity of products that are available for people while with increasing demand for international shopping, people have a higher willingness to buy authentic, creative products.
- Project Duration
- The design process of the project started in Feb 2018 in Rochester, finished in Oct 2020, it is an ongoing journey still with updates and user feedback.
- Operation Flow
- The app is functional, simple, and intuitive. But more than anything it aims to deliver a great user experience, with emotionally engaging interaction patterns. There are 3 parts of app users for Lone app. Travelers, buyers, and LONE shoppers. Travelers discover and post product cards in the App, buyers browse product cards posted by travelers, search for products and purchase products. Lone shoppers in that specific area will get the product and ship them to buyers. In this flow, travelers and buyers are the front-end App users, it's easy for users to change roles between traveler and buyer.
- Image Credits
- Image: Xi He
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