Tinkoff Investment Kazi ya Msingi: Video ya Matangazo na Egor Maraev

Muundo Tinkoff Investment Kazi ya Msingi: Video ya Matangazo na Egor Maraev ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Filamu, Video na Uhuishaji.

ShabaFilamu· 2022

Tinkoff Investment Kazi ya Msingi: Video ya Matangazo

na Egor Maraev

Mteja: Blaster Studio

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Filamu

25,330

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #122056

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Tinkoff Investment Kazi ya Msingi: Video ya Matangazo

Maandishi ya Kitabu: Tinkoff Investment ni video ya matangazo ya sekunde thelathini kwa ajili ya huduma ya uwekezaji ya benki. Video hii inamwonyesha George Washington kama mhusika mkuu. Anakaa kwenye sofa akila pizza, akiwa amechoka na mvivu, na anawakilisha fedha. Picha hii isiyo ya kawaida inabeba wazo kuu, ambalo ni kwamba fedha zinapaswa kutunzwa katika hali nzuri na kufanywa zifanye kazi. Uhuishaji huu unachanganya uhuishaji wa seli (cel animation) na uhuishaji wa vikato (cutout animation), ukiunganishwa kwa kutumia utunzi wa kidijitali (digital compositing). Video hii ilionyeshwa sana kama tangazo la awali kabla ya video za mtandaoni na ilifikia kiwango kikubwa cha ubadilishaji (conversion rate).

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Tinkoff Investment Kazi ya Msingi: Video ya Matangazo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Tinkoff Investment Kazi ya Msingi: Video ya Matangazo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Tinkoff Investment Kazi ya Msingi: Video ya Matangazo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Vipimo na Ufungashaji: 30 seconds duration
Lebo: video, 2d animation, animation, character, advertising video
Teknolojia ya Uzalishaji: Cel animation, cutout animation, Adobe After Effects compositing
Msukumo: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Muda wa Mradi: Project started and ended in September 2020, it was targeted to russian internet audience.
Mtiririko wa Uendeshaji: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Wanatimu: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin