Bottle in the Dark Upigaji Picha wa Matangazo by Pierluigi Fossa

Bottle in the Dark Upigaji Picha wa Matangazo by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Upigaji Picha na Uhariri wa Picha Competition Category.

ChumaUpigaji Picha· 2021

Bottle in the Dark Upigaji Picha wa Matangazo

by Pierluigi Fossa

Client: Pierluigi Fossa Photography

Tuzo ya Chuma ya A' Design Award Winner in Upigaji Picha Category

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Colors

The Design

About Bottle in the Dark Upigaji Picha wa Matangazo

Chupa katika Giza ni picha ya tangazo iliyoundwa kwa ajili ya kileo cha kihistoria. Picha hiyo inaweka chupa katikati ya mandhari yenye ndoto, huku upeo wa macho ukiwekwa katika infiniti ili kuelekeza umakini kwenye bidhaa. Taa maalum ziliwekwa kwenye seti ya upigaji picha ili kuangazia muundo wa kisasa na vifaa vya chupa. Rangi za giza na mazingira yanayozunguka yanaashiria fumbo na kukumbusha jioni zilizotumika na marafiki. Picha hiyo ilipigwa kwa kutumia mgongo wa kidijitali wa megapixel 150, kwa ukubwa wa mwisho wa sentimeta 70 kwa 100 na dpi 300.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Bottle in the Dark Upigaji Picha wa Matangazo ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Bottle in the Dark Upigaji Picha wa Matangazo inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Bottle in the Dark Upigaji Picha wa Matangazo inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
Dimensions & Packaging: Final dimension image 70 x 100 cm 300 dpi
Tags: mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
Production Technology: 150 megapixel digital back
Design Challenge: My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
Research: To create this image we used the best digital hardware and software technologies
Inspiration: The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting.
Project Duration: The project started in July 2019 in Varese and finished in September 2019
Operation Flow: The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
Team Members: Pierluigi Fossa - Opificio42 team