La Boutique Jzn Muundo wa Ndani wa Duka la Keki by Millton Yu

La Boutique Jzn Muundo wa Ndani wa Duka la Keki by Millton Yu is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.

ShabaMambo ya Ndani· 2021

La Boutique Jzn Muundo wa Ndani wa Duka la Keki

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category

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Colors

The Design

About La Boutique Jzn Muundo wa Ndani wa Duka la Keki

Maandishi ya Kitabu: La Boutique Jzn ni muundo wa ndani wa duka la keki lililoko Taipei, Taiwan, ulikamilika mnamo Novemba 2019. Nafasi ya mita za mraba 68 inawasilisha chapa ya keki yenye historia ya karne moja kwa mtindo wa kisasa. Rangi ya dhahabu-pink isiyong'aa inachukua nafasi ya rangi ya waridi iliyozoeleka katika sherehe za kimapokeo, ikiipa duka tabia laini na tulivu. Maumbo ya mraba na duara yanatumika kama alama za chapa na yanajitokeza katika muundo wa dirisha lenye gridi ya Kichina, umbo la dari, ukingo wa kaunta wenye mkunjo, milango ya kabati iliyosukwa kwa mianzi na migongo ya viti, pamoja na mistari ya chuma iliyowekwa sakafuni.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

La Boutique Jzn Muundo wa Ndani wa Duka la Keki ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. La Boutique Jzn Muundo wa Ndani wa Duka la Keki inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. La Boutique Jzn Muundo wa Ndani wa Duka la Keki hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.