Grafa Kazi Kuu: Programu ya Taarifa za Fedha by Heidi Cuthbert is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Teknolojia ya Simu, Programu na Programu Competition Category.
ShabaSimu· 2021
Grafa Kazi Kuu: Programu ya Taarifa za Fedha
Client: Grafa
Tuzo ya Shaba ya A' Design Award Winner in Simu Category
Verified Award Winner
Verify Award Status for #124853The Design
About Grafa Kazi Kuu: Programu ya Taarifa za Fedha
Maandishi ya Kitabu: Grafa ni programu ya simu kwa ajili ya data za kifedha, habari na uchambuzi. Programu hii inawapa watumiaji fursa ya kupata kiasi kikubwa cha taarifa kwa haraka. Habari za video zilizoratibiwa na akili bandia zinaunganishwa na makala zilizoandikwa na wachambuzi wa data na waandishi wa habari za biashara. Watumiaji wanaweza kuchora chati za seti za data za mali mbalimbali zinazojumuisha hisa za Australia, sarafu za kimataifa na sarafu za kripto. Mandhari ya bluu ya giza yenye miangaza ya bluu nyepesi inaunda hali ya usomaji safi na tulivu. Kiolesura kimejengwa kwa HTML na kinaweza kubadilika kulingana na ukubwa wa skrini mbalimbali kwenye vifaa vya Android na Apple.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Grafa Kazi Kuu: Programu ya Taarifa za Fedha ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Grafa Kazi Kuu: Programu ya Taarifa za Fedha inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Grafa Kazi Kuu: Programu ya Taarifa za Fedha hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.
The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.
Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies - Dimensions & Packaging
- The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.
It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications. - Tags
- fintech, finance, charting, finance content
- Production Technology
- The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.
The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.
The app is now available on the App Store and Google Play. - Design Challenge
- The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.
We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.
While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.
It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale. - Research
- Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.
It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.
The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.
Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television. - Inspiration
- The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.
We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.
The app design needed to be clean, seamless and give the impression that no expense had been spared.
In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful. - Project Duration
- Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.
This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.
User feedback is that the current product exceeds expectations and has the potential for global scale. - Operation Flow
- Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.
The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.
This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines. - Patents
- Grafa has an Innovation Patent pending.
- Team Members
- Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer - Image Credits
- All content owned by Grafa.
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