NewForm Nafasi ya Maonyesho by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
FedhaMambo ya Ndani· 2022
NewForm Nafasi ya Maonyesho
Client: Farnear International Design Center
Tuzo ya Fedha ya A' Design Award Winner in Mambo ya Ndani Category
Verified Award Winner
Verify Award Status for #126097The Design
About NewForm Nafasi ya Maonyesho
NewForm ni mapambo ya ndani ya chumba cha maonyesho kwa ajili ya kampuni ya bidhaa za bafu ya Kiitaliano, inayochukua eneo la mita za mraba 224 mjini Shanghai. Muundo huu unafuata wazo la kampuni kuhusu asili katika maumbile. Mpangilio na njia ya wageni vimejengwa juu ya mabadiliko ya mwanga na giza, vikigawanya duka katika nafasi kadhaa zilizounganishwa. Chumba cha mviringo kinabeba usanifu wa sanaa unaotundikwa uitwao Dance of Water, unaofanana na tone la maji chini ya taa. Dirisha dogo lenye umbo la upinde lililotengenezwa kwa mianzi ya Kichina linaunda mandhari hai. Ukuta wa kijani kibichi na mimea ya kijani vinapita katika eneo la maonyesho, ambapo bidhaa zinaonyeshwa katika mazingira tofauti tofauti.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
NewForm Nafasi ya Maonyesho ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. NewForm Nafasi ya Maonyesho inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. NewForm Nafasi ya Maonyesho ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
- Dimensions & Packaging
- The area is 224 sqm.
- Tags
- Nature, Exhibition, Display, Retail, Bathroom
- Production Technology
- Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
- Design Challenge
- The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
- Research
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
- Inspiration
- The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
- Project Duration
- The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
- Operation Flow
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
- Team Members
- Jia Huainan
Zhu Jian - Image Credits
- Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.
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