Muundo Blue Frog Bar Na Mgahawa na SIG Design ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.
ChumaMambo ya Ndani· 2022
Blue Frog Bar Na Mgahawa
na SIG Design
Mteja: Blue Frog
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mambo ya Ndani
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #127951Muundo
Kuhusu Blue Frog Bar Na Mgahawa
Blue Frog hutoa vyakula vya kukaanga na visa. Muundo unahitajika ili kuonyesha vipengele vya kisasa vya kitamaduni vya Marekani. Ili kuunda nafasi ya wazi na ya bure ili kukidhi hali tofauti za kijamii, basi watumiaji wanaweza kuwa na uzoefu wa kufurahisha wa kula. Utamaduni wa kipekee wa kupiga picha 100 huleta msisimko na changamoto kwa wateja. Kwa hiyo, bar ni kituo cha kuona ili kupitisha msisimko kwa nafasi nzima. Vifaa mbalimbali, maumbo ya safu nyingi na mapambo ya sanaa hupitishwa ili kuunda nafasi ya juu.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Blue Frog Bar Na Mgahawa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Blue Frog Bar Na Mgahawa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Blue Frog Bar Na Mgahawa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- Vipimo na Ufungashaji
- The project area is 404 sqm.
- Lebo
- restaurant, bar, Modern American, artworks
- Teknolojia ya Uzalishaji
- Desktop research and on-site market research.
- Changamoto ya Ubunifu
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- Utafiti
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - Msukumo
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable,exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- Muda wa Mradi
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- Mtiririko wa Uendeshaji
- /
- Wanatimu
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - Haki za Picha
- Image #1-#5 photographer: Nick Sing
Imedhaminiwa
Gundua Zaidi ya Designers.org
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Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.