Fragrance Gallery Primary Function: Ubunifu wa Mambo ya Ndani ya Duka by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
FedhaMambo ya Ndani· 2022
Fragrance Gallery Primary Function: Ubunifu wa Mambo ya Ndani ya Duka
Client: SODA Architects
Tuzo ya Fedha ya A' Design Award Winner in Mambo ya Ndani Category
Verified Award Winner
Verify Award Status for #128567The Design
About Fragrance Gallery Primary Function: Ubunifu wa Mambo ya Ndani ya Duka
Book Text: Fragrance Gallery ni sehemu ya ndani ya duka kwa ajili ya kampuni ya manukato mjini Beijing, ikichukua eneo la mita za mraba 314. Nafasi hii imepangwa kama nyumba ya sanaa badala ya duka la kawaida. Mlango wa kuingilia umejengwa kutokana na takribani chupa 5,000 za manukato zilizorejeshwa, zikitengeneza muundo wa vyombo vya habari unaobadilika rangi mchana na usiku. Katika ukumbi mkuu, uso wenye mkunjo wenye urefu wa mita 20 hubeba miradio ya kidijitali ya muundo wa manukato pamoja na taarifa kuhusu historia na malighafi. Ubunifu huu unachanganya vipengele vya kuona, sauti, harufu na mwingiliano, na huwaongoza wageni katika ziara wanayojiongoza wenyewe.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Fragrance Gallery Primary Function: Ubunifu wa Mambo ya Ndani ya Duka ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Fragrance Gallery Primary Function: Ubunifu wa Mambo ya Ndani ya Duka inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Fragrance Gallery Primary Function: Ubunifu wa Mambo ya Ndani ya Duka ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions & Packaging
- 314 Square Meters
- Tags
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Production Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Design Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Project Duration
- The project started in August 2019 and finished in October 2020 in Beijing.
- Operation Flow
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Image Credits
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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