Flora Kazi Kuu: Mchoro wa Uhuishaji wa Utangazaji wa Bidhaa by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Filamu, Video na Uhuishaji Competition Category.
ChumaFilamu· 2022
Flora Kazi Kuu: Mchoro wa Uhuishaji wa Utangazaji wa Bidhaa
Client: GOODO design
Tuzo ya Chuma ya A' Design Award Winner in Filamu Category
Verified Award Winner
Verify Award Status for #131252The Design
About Flora Kazi Kuu: Mchoro wa Uhuishaji wa Utangazaji wa Bidhaa
Maandishi ya Kitabu: Flora ni filamu ya uhuishaji iliyotengenezwa kwa kompyuta ili kuonyesha kochi lenye matumizi mengi lililopata msukumo kutoka kwa maua yanayochanua. Filamu hii inaonyesha vipengele vya muundo, sifa za kiutendaji, ustadi wa ufundi na malighafi za kochi hilo. Uvunjaji wa kisanii, mpangilio wa picha, mwangaza na muundo wa dhamira vimetumika kuonyesha bidhaa hiyo kwa pembe mbalimbali na kuwasilisha thamani yake ya urembo. Vipengele vyote vimeundwa kwa mfumo wa pande tatu, kuhuishwa kwa kutumia Cinema 4D na kuchakatwa kwa Redshift, huku muundo wa mwisho ukikamilishwa kwa Adobe After Effects. Filamu hii imetolewa kwa ubora wa Full HD kwa fremu 25 kwa sekunde.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Flora Kazi Kuu: Mchoro wa Uhuishaji wa Utangazaji wa Bidhaa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Flora Kazi Kuu: Mchoro wa Uhuishaji wa Utangazaji wa Bidhaa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Flora Kazi Kuu: Mchoro wa Uhuishaji wa Utangazaji wa Bidhaa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Dimensions & Packaging
- 1920 1080 Full HD. Frame Rate 25fps
- Tags
- Sofa, furniture, CGI, art, computer animation, design
- Production Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Design Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Project Duration
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Operation Flow
- This is a CG animated video.
- Patents
- 版权属于 COMO， 2021
- Team Members
- Creative Director: Nan Li
Design Director: Hesu Dong - Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.
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