Baidu for the Elderly Kazi Kuu: Programu ya Simu by Baidu Meux is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Teknolojia ya Simu, Programu na Programu Competition Category.
ShabaSimu· 2022
Baidu for the Elderly Kazi Kuu: Programu ya Simu
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Tuzo ya Shaba ya A' Design Award Winner in Simu Category
Verified Award Winner
Verify Award Status for #133660The Design
About Baidu for the Elderly Kazi Kuu: Programu ya Simu
Maandishi ya Kitabu: Baidu kwa Wazee ni programu ya simu inayotoa maudhui na huduma kwa watumiaji wazee. Programu hii inatumia mfumo wa muundo unaowafaa wazee wenye herufi kubwa zaidi, mpangilio wa mfululizo wa habari uliounganishwa, maeneo makubwa ya kugusa na maneno rahisi. Maudhui yote yanaweza kusomwa au kusikilizwa. Video zinajumuisha manukuu yenye akili bandia. Utafutaji wa sauti na picha huwaruhusu watumiaji wazee kutafuta kwa kuzungumza au kwa kupiga picha. Uigaji wa sauti unaweza kutumia sauti zilizorekodiwa za wanafamilia kusoma maandishi kwa sauti. Programu hii inafanya kazi kwenye mifumo yote ya Android na iOS.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Baidu for the Elderly Kazi Kuu: Programu ya Simu ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Baidu for the Elderly Kazi Kuu: Programu ya Simu inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Baidu for the Elderly Kazi Kuu: Programu ya Simu hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
- Dimensions & Packaging
- Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
- Tags
- UX, the Elderly, Age-friendly, AI, Online Service
- Production Technology
- Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
- Design Challenge
- The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
- Research
- We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
- Inspiration
- The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
- Project Duration
- The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
- Operation Flow
- All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
- Patents
- patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 - Team Members
- Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
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