Science as an Emotional Trend Kazi Kuu: Skrini ya Kukaribisha by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Teknolojia ya Simu, Programu na Programu Competition Category.
ShabaSimu· 2022
Science as an Emotional Trend Kazi Kuu: Skrini ya Kukaribisha
Client: Sber
Tuzo ya Shaba ya A' Design Award Winner in Simu Category
Verified Award Winner
Verify Award Status for #134986The Design
About Science as an Emotional Trend Kazi Kuu: Skrini ya Kukaribisha
Maandishi ya Kitabu: Sayansi kama Mwelekeo wa Kihisia ni mfululizo wa skrini za kukaribisha zilizoundwa mnamo 2021 kwa ajili ya programu ya simu ya Sberbank Online. Mfululizo huu umejitolea kwa Mwaka wa Sayansi na Teknolojia nchini Urusi. Mada tatu zimejumuishwa: Chini ya Bahari, Kupitia Hadubini, na Mtandao wa Neva. Chini ya Bahari inaonyesha picha zilizopigwa na wanabiolojia wa bahari. Kupitia Hadubini inaonyesha vitu vinavyofahamika vilivyorekodiwa kwa upigaji picha wa hadubini na jumla. Mtandao wa Neva unaonyesha picha zilizotengenezwa na akili bandia. Lengo ni kuchanganya hisia na maarifa.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Science as an Emotional Trend Kazi Kuu: Skrini ya Kukaribisha ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Science as an Emotional Trend Kazi Kuu: Skrini ya Kukaribisha inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Science as an Emotional Trend Kazi Kuu: Skrini ya Kukaribisha hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
- Dimensions & Packaging
- Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app. - Tags
- #Digital Banking, #Personalization, #Emotional Design, #app.
- Production Technology
- Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
- Research
- — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.
— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.
— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world. - Inspiration
- The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI. - Project Duration
- In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
- Operation Flow
- There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
- Team Members
- SberBank Online team
- Image Credits
- Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.
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