Vessi Animation Uhuishaji wa Bidhaa by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Filamu, Video na Uhuishaji Competition Category.
FedhaFilamu· 2022
Vessi Animation Uhuishaji wa Bidhaa
Client: Morgan Studio
Tuzo ya Fedha ya A' Design Award Winner in Filamu Category
Verified Award Winner
Verify Award Status for #136048The Design
About Vessi Animation Uhuishaji wa Bidhaa
Uhuishaji wa Vessi ni uhuishaji wa kutangaza uliotengenezwa kwa ajili ya buti. Uhuishaji huu unawasilisha bidhaa kupitia vipengele vya kuona vya asili vinavyounganisha viatu na mtindo wa maisha wa mteja. Maji yanahusiana na sifa za buti, ilhali mawingu yanaashiria wepesi. Buti hiyo iliundwa kwa mbinu za uso mgumu katika 3ds Max, kwa kutumia picha kama marejeo, na muundo wa ngozi ulitumika. Utoaji wa picha ulifanywa kwa Redshift na uigaji kwa Houdini. Uhuishaji huu ulitumika kwenye tovuti ya bidhaa na kwenye mitandao ya kijamii, bila maandishi ya maelezo.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Vessi Animation Uhuishaji wa Bidhaa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Vessi Animation Uhuishaji wa Bidhaa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Vessi Animation Uhuishaji wa Bidhaa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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