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Wit Kifuko Kinachobadilika Umbo by Teresa Chan

Wit Kifuko Kinachobadilika Umbo by Teresa Chan is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Vifaa vya Mitindo na Usafiri Competition Category.


ChumaKifaa Tanzu· 2022

Wit Kifuko Kinachobadilika Umbo

by Teresa Chan

Client: Kalón

Tuzo ya Chuma ya A' Design Award Winner in Kifaa Tanzu Category

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Verified Award Winner

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Colors

The Design

About Wit Kifuko Kinachobadilika Umbo

Wit ni kifuko kinachobadilika umbo, kilichoundwa kwa matumizi ya kila siku. Wit kinaweza kubebwa kwa njia tano: kama kifuko cha mkononi, kifuko cha begani, kifuko cha kuvuka kifuani, mkoba wa mgongoni, na kifuko chenye mpini wa juu. Muundo wake laini na unaonyumbulika hukunjwa na kufunuliwa katika maumbo manne: lililokunjwa, lenye muundo imara, lililolegea, na lililopanuliwa. Kamba mbili zinazoweza kurekebishwa na kuondolewa husaidia kila hali ya kubeba. Nyongeza mbili za kubadilishwa, kifaa cha ndani cha matumizi ya kila siku na mfuko wa kompyuta mpakato, zinaweza kutumika ndani ya kifuko au peke yake. Kifuko hiki kimetengenezwa kwa ngozi ya cactus, mbadala wa ngozi unaotokana na mimea ambao ni mwepesi, imara, na unaostahimili maji.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Wit Kifuko Kinachobadilika Umbo ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Wit Kifuko Kinachobadilika Umbo inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Wit Kifuko Kinachobadilika Umbo inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The five-way WIT Bag is a multifunctional masterpiece to empower modern lifestyles by blending style, functionality, and sustainability. Designed to adapt and transform, it can be carried as a handbag, shoulder bag, crossbody, backpack, and top-handle. Its fluid and supple structure easily folds and unfolds for four iconic silhouettes: folded, structured, slouchy, and expanded. Featuring two customized modular add-ons: The Everyday bag insert and Laptop Sleeve are designed to pair perfectly or stunningly standalone. Crafted in Cactus leather, an innovative plant-based leather alternative.
Dimensions & Packaging
Width 370mm x Depth 115mm x Height 290mm. Weight: 900gr (only the WIT Bag. Up to 12 dedicated compartments for keys, bottles, laptop, etc.
Tags
Modular bag, convertible bag, vegan bag, fashion design, female-founded
Production Technology
The fluid structure is achieved by manipulating the materials. The side frame is reinforced to maintain the shape. The main bag is constructed to drape and fold, creating a natural curvature. The material, Desserto Cactus leather, is a lightweight, durable, and water-resistant vegan leather alternative. Bag inserts fabrics are waterproof and lightweight.
Design Challenge
One of the biggest challenges is to overcome the transformative concept. The bag must be flexible, user-friendly, but durable in each independent form. We have tested multiple prototypes to achieve the ideal construction and outcome. The second challenge is working with innovative vegan materials. We have experimented with several plant-based options to ensure durability and performance before deciding on cactus leather. The material is only available in Mexico, and we have to navigate suitable partners with adequate expertise in working with such material.
Research
We carried out in-depth market research to study and evaluate existing convertible handbags for women. We sent questionnaires to target audiences to study their current interaction with everyday bags, existing pain points, and possible solutions. With global events and changes to our lifestyles, users emphasize versatility and practicality in their everyday bags. We found out that plant-based leather alternatives are on the rise, and most of them are intrigued with such material.
Inspiration
Inspired by Women In Tech and created by a Forbes Under 30 female founder, the WIT Bag blends design, functionality, & sustainability. Being an entrepreneur who is constantly in motion, I found myself struggling with heavy & bulky bags. Technology is constantly transforming our lives, but we are still compromising on style and function for our handbags. We aim to reimagine everyday bags to realise the best of both worlds, ethics & aesthetics, luxury & style. With remote working on the rise, the need for an alternative to a regular work bag became even greater. We strive to design a bag as multifaceted as our modern lifestyles.
Project Duration
The project started in August 2021 in New York and Hong Kong. The product launched in February 2022.
Operation Flow
The bag is transformed by manipulating the shape and arranging the straps. The bag is structured when the bag insert is placed inside. The bag naturally slouches when the bag insert is removed, it can also be folded into a triangular top-handle bag. To carry as a backpack, the bag flaps can be expanded and secured by a zipper, and straps can be attached. The bag contains two adjustable and detachable straps for transforming different ways to carry.
Patents
Patented. Patent filing number: 2219274.6M001. 2219274.6M002. 2219274.6M003. 2022. HONG KONG.
Team Members
Designer: Teresa Chan
Image Credits
Photographer Media Studio Hong Kong Limited
Model Yana Basalaeva

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