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Uncontrolled Love Kampeni ya Utangazaji wa Maonyesho by Ziyue Hu

Uncontrolled Love Kampeni ya Utangazaji wa Maonyesho by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Filamu, Video na Uhuishaji Competition Category.


ChumaFilamu· 2022

Uncontrolled Love Kampeni ya Utangazaji wa Maonyesho

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

Tuzo ya Chuma ya A' Design Award Winner in Filamu Category

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Verified Award Winner

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Colors

The Design

About Uncontrolled Love Kampeni ya Utangazaji wa Maonyesho

Upendo Usiodhibitiwa ni mradi wa utangazaji kwa ajili ya maonyesho ya umma dhidi ya unyanyasaji wa kifamilia. Mradi huu unajumuisha tovuti, mabango na video ya uhuishaji. Maonyesho haya yanaonyesha athari mbaya za unyanyasaji wa kifamilia kwa watoto kupitia matukio halisi na kazi za sanaa. Wageni wanaonyeshwa jinsi matendo kama hayo yanavyoweza kudhuru afya ya kimwili na kiakili ya watoto. Rangi nzito na mtindo wa uchoraji ulioandaliwa kwa uangalifu vilichaguliwa ili kufanya ujumbe kuwa wa moja kwa moja na wa kuvutia. Lengo ni kuwasaidia wazazi kutambua njia za kudhuru katika kulea watoto.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Uncontrolled Love Kampeni ya Utangazaji wa Maonyesho ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Uncontrolled Love Kampeni ya Utangazaji wa Maonyesho inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Uncontrolled Love Kampeni ya Utangazaji wa Maonyesho inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ,so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging
Video size: 1920*1080
Tags
Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge
The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research
What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration
We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members
Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo

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