Multivision Porsche Shanghai Kazi ya Sanaa ya Upigaji Picha by Florian W. Mueller

Multivision Porsche Shanghai Kazi ya Sanaa ya Upigaji Picha by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Upigaji Picha na Uhariri wa Picha Competition Category.

FedhaUpigaji Picha· 2022

Multivision Porsche Shanghai Kazi ya Sanaa ya Upigaji Picha

by Florian W. Mueller

Client: Porsche China

Tuzo ya Fedha ya A' Design Award Winner in Upigaji Picha Category

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Colors

The Design

About Multivision Porsche Shanghai Kazi ya Sanaa ya Upigaji Picha

Multivision Porsche Shanghai ni mfululizo wa kazi za sanaa za upigaji picha ulioundwa kwa ajili ya Porsche China. Kila picha inachanganya picha tatu katika fremu moja kupitia mfumo wa mwangaza wa mara nyingi. Mfululizo huu unaonyesha sura mbalimbali za Shanghai, kutoka maeneo ya kitamaduni ya Kichina na usanifu wa Eneo la Zamani la Wafaransa hadi majengo ya kisasa ya vioo na chuma. Gari la michezo linaonekana katika kila picha na linaendelea kutambulika licha ya mazingira yaliyowekwa juu ya mengine. Picha hizi zilitengenezwa kwa upigaji picha wa kidijitali na zinazalishwa kama chapa za sanaa nzuri zilizowekwa kwenye paneli za mchanganyiko wa alumini katika matoleo machache.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Multivision Porsche Shanghai Kazi ya Sanaa ya Upigaji Picha ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Multivision Porsche Shanghai Kazi ya Sanaa ya Upigaji Picha inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Multivision Porsche Shanghai Kazi ya Sanaa ya Upigaji Picha ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy