Bank of England Upigaji Picha by Matteo Ruisi

Bank of England Upigaji Picha by Matteo Ruisi is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Upigaji Picha na Uhariri wa Picha Competition Category.

ShabaUpigaji Picha· 2022

Bank of England Upigaji Picha

by Matteo Ruisi

Client: Bank of England

Tuzo ya Shaba ya A' Design Award Winner in Upigaji Picha Category

29,462

Verified Award Winner

Verify Award Status for #139565

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bank of England Upigaji Picha

Moja ya kazi za Benki ya Uingereza ni kuchapisha noti za fedha. Noti za Pauni la Kiingereza zina vipengele tofauti vinavyozifanya kuwa za kipekee. Upigaji picha wa noti umeletwa kama sehemu ya mradi mpana wa utambulisho wa kuona, hata hivyo, noti za benki zinaweza kunakiliwa tu kwa kufuata kanuni kali. Picha, zilizopigwa kwa lensi ya macro, zinaonyesha vipengele vya usalama, taswira, na uzuri wa muundo wao. Picha zimepangwa katika makundi 3: makundi ya noti, undani, na abstract.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Bank of England Upigaji Picha ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Bank of England Upigaji Picha inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Bank of England Upigaji Picha hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensions & Packaging: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tags: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Production Technology: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Design Challenge: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Research: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspiration: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Project Duration: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Operation Flow: Images for branded photography can be used on digital and print applications.
Patents: Bank of England
Team Members: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Image Credits: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell