Bank Of Shanghai Flagship Store Mambo ya Ndani ya Biashara ya Rejareja by Shenzhen Scene Aesthetic Design Co., Ltd

Bank Of Shanghai Flagship Store Mambo ya Ndani ya Biashara ya Rejareja by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.

FedhaMambo ya Ndani· 2023

Bank Of Shanghai Flagship Store Mambo ya Ndani ya Biashara ya Rejareja

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: Bank of Shanghai

Tuzo ya Fedha ya A' Design Award Winner in Mambo ya Ndani Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Bank Of Shanghai Flagship Store Mambo ya Ndani ya Biashara ya Rejareja

Duka Kuu la Benki ya Shanghai ni mambo ya ndani ya biashara ya rejareja yaliyoundwa kwa ajili ya tawi la benki katika Mtaa wa Fedha wa Beijing. Nafasi hiyo ya mita za mraba 560 inatumia mpangilio wa moduli unaozingatia utendaji kazi, unaounganisha maeneo ya maonyesho ya huduma, ushauri, mawasiliano na miamala. Kuba la mraba katika ukumbi wa mapokezi linakumbusha Mto Huangpu na linaakisi utamaduni wa Haipai wa Shanghai. Maeneo ya nje ni angavu na wazi, huku vyumba vya ndani vikitumia mbao, vifuniko vya ngozi na rangi nzito. Kioo chenye ukungu kutoka sakafuni hadi darini kinapunguza mng'ao wa mwanga wa asili.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Bank Of Shanghai Flagship Store Mambo ya Ndani ya Biashara ya Rejareja ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Bank Of Shanghai Flagship Store Mambo ya Ndani ya Biashara ya Rejareja inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Bank Of Shanghai Flagship Store Mambo ya Ndani ya Biashara ya Rejareja ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation.
Dimensions & Packaging: 560㎡
Tags: modular, function-based layout, Haipai culture, flagship bank branch
Production Technology: Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights.
Design Challenge: The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
Research: As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
Inspiration: As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
Project Duration: The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
Operation Flow: The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Shuidong He,
Qilin Yang