Rock Fire Praise Muundo wa Ndani wa Mkahawa by Yuquan Li

Rock Fire Praise Muundo wa Ndani wa Mkahawa by Yuquan Li is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.

FedhaMambo ya Ndani· 2023

Rock Fire Praise Muundo wa Ndani wa Mkahawa

by Yuquan Li

Client: Justice Food Shantou Catering Management Co., Ltd

Tuzo ya Fedha ya A' Design Award Winner in Mambo ya Ndani Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rock Fire Praise Muundo wa Ndani wa Mkahawa

Rock Fire Praise ni muundo wa ndani wa mkahawa wa nyama choma wa Kijapani. Muundo huu unatumia mpangilio wa rangi nyekundu na nyeusi kuashiria mwamba na moto. Eneo la kulia chakula linakumbusha michoro ya mapangoni ya Altamira, inayoonyesha watu wa kale wakiwasha moto na kuchoma nyama. Mbao za mwaloni zilizofukizwa zenye umbile la asili na mwamba wa volkano wenye vitundu ndizo nyenzo kuu, na umbile lake la asili linaongeza hisia ya historia. Ghorofa ya pili imegawanywa kwa ua wa mianzi, ua wa mbao na milango ya shoji kwa mtindo wa wabi sabi. Taa za ghorofa ya juu zinaiga mwanga wa asili. Muundo huu wa ndani unalenga kutoa mahali pa kulia chakula penye utulivu na pinapoongeza hamu ya kula.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Rock Fire Praise Muundo wa Ndani wa Mkahawa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Rock Fire Praise Muundo wa Ndani wa Mkahawa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Rock Fire Praise Muundo wa Ndani wa Mkahawa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a Japanese barbecue restaurant themed with Rock Fire Praise. It uses a color scheme of red and black to symbolize rock and fire, creating a tranquil yet eruptive style. The interaction between the two contrasting colors brings a strong visual impact which, coupled with Japanese style soft furnishings conveys the brand philosophy of carnivorous justice and induces customers primal desire for meat.
Tags: Japanese barbecue restaurant, wabi sabi style, natural texture, carnivorous justice
Production Technology: The project uses rough surfaced fumed oak and unevenly porous volcanic rock as the main materials, which add a sense of historical richness and authenticity due to the natural texture and defects of materials.
The second floor uses bamboo fences, wooden hedges and Japanese shoji doors to arrange and divide the space with a wabi sabi style, which, combined with the textured, organic soft furnishings adds more historical richness and authenticity while neutralizing the sternness of the first floor.
Design Challenge: The design obstacle is the conflict between the brand concept carnivorous justice and modern healthy diet which may cause rejection from consumers. So the project aims to arouse customer interest through scene simulation and inspire their design for meat and reflection of justice through the sense of historical richness. The authentic texture of materials and furnishings shows the pursuit of the original beauty of ingredients, evokes a sense of justice, and guides consumers to enjoy food.
Research: The project is suited in Shang Hai Sunshine Garden in Long Hu District, Shantou, Guangdong Province. Compared with other restaurants, it has fewer customers due the local consumption level and its business positioning as a Japanese barbecue restaurant. Thus the designer tries to bring consumers a multi sensory experience and evoke the association of justice to create a good brand image and reputation, thereby increasing consumer stickiness and affection to make up for the low customer flow.
Inspiration: Inspired by the petroglyphs of human ancestors making a fire and roasting meat painted 12,000 years ago in the Altamira caves, Iberian Peninsula, the designer integrates the primordial concept of carnivorous justice with the Japanese culinary pursuit of the original beauty of food ingredients by consciously creating a dining area that simulates the cavern and furnace, thereby offering customers a place that will arouse their appetite.
Project Duration: The design of the project began in May 2020. In October 2020, the project opened for business in Shang Hai Sunshine Garden apartment complex in Longhu District, Shantou, Guangdong Province, China.
Operation Flow: The designer brings a variable psychological experience through scene simulation. The decorations of Japanese style ink writing and samurai swords evoke emotional responses from customers and awaken their vision for justice.
Lighting on the second floor which is designed to simulate natural light and soft furnishings made from organic materials help bring peace. The Knife of Justice placed at the fringe of the sight symbolizes the defence of justice and provides a peaceful dining place.