Muundo Haocailou Usanifu wa Ndani wa Mkahawa na Sig Studio ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.
FedhaMambo ya Ndani· 2023
Haocailou Usanifu wa Ndani wa Mkahawa
na Sig Studio
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mambo ya Ndani
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #143404Muundo
Kuhusu Haocailou Usanifu wa Ndani wa Mkahawa
Haocailou ni usanifu wa ndani wa mkahawa unaowasilisha utamaduni wa Shunde. Katika utamaduni wa Shunde, Haocai humaanisha bahati njema, sherehe na rangi tajiri. Mradi huu unatumia taa nyingi za kandili, rangi za kitamaduni na vifaa vya matabaka kuunda mazingira yenye uchangamfu. Ndege phoenix, ishara ya bahati njema na jina la utani la eneo la Shunde, ndiyo dhamira kuu. Ngazi za manjano, zenye vishikizo vinavyofanya kazi kama nguzo za kusaidia, zinaelekea kwenye baa iliyofunikwa juu na boti ya phoenix ya tabaka mbili ambayo pia huhifadhi mvinyo. Vyumba vya faragha katika ghorofa ya tatu vinakumbusha taa za kandili za kitamaduni zenye umbo la samaki.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Haocailou Usanifu wa Ndani wa Mkahawa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Haocailou Usanifu wa Ndani wa Mkahawa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Haocailou Usanifu wa Ndani wa Mkahawa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- How to highlight Shunde culture and attract young people is the difficulty.
In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.
Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness. - Vipimo na Ufungashaji
- The project area is 542sqm.
- Lebo
- Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
- Teknolojia ya Uzalishaji
- Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture. - Changamoto ya Ubunifu
- How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.
The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - Utafiti
- Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way. - Msukumo
- A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.
We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.
Innovations on construction technology, dining experience and floor plan as well. - Muda wa Mradi
- The project located in Fengshengli SH started in July 2021 and finished in December 2021.
- Mtiririko wa Uendeshaji
- Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - Hataza
- Copyrights belong to SIG Studio,2021.
- Wanatimu
- Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng - Haki za Picha
- Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021
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