Funaging Usajili Wa Darasa Unaofaa Kwa Wazee by Ting-Han Chen is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Meta, Mkakati na Huduma Competition Category.
ChumaHuduma· 2023
Funaging Usajili Wa Darasa Unaofaa Kwa Wazee
Client: Play Design Lab
Tuzo ya Chuma ya A' Design Award Winner in Huduma Category
Verified Award Winner
Verify Award Status for #145605The Design
About Funaging Usajili Wa Darasa Unaofaa Kwa Wazee
FunAging ni huduma ya elimu ambayo hutoa madarasa ya programu mahiri ili kusaidia na kuwawezesha wazee. Taarifa za darasani hushirikiwa na wazee kupitia Line, programu maarufu ya kijamii miongoni mwa wazee nchini Taiwan. Hata hivyo, wazee wengi hukabiliana na changamoto wanapojaribu kujiandikisha kwa ajili ya madarasa kwenye Line kutokana na kiolesura chake kutokuwa rafiki kwao. Ili kushughulikia suala hili, mradi huu unatumia fikra za muundo wa huduma zinazozingatia wakubwa ili kuboresha mchakato wa usajili wa darasa. Kwa kufanya uchunguzi wa kina wa muundo, tunatambua na kushughulikia masuala ya matumizi (UX).
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Funaging Usajili Wa Darasa Unaofaa Kwa Wazee ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Funaging Usajili Wa Darasa Unaofaa Kwa Wazee inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Funaging Usajili Wa Darasa Unaofaa Kwa Wazee inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.
In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective. - Dimensions & Packaging
- 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines. - Tags
- service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
- Production Technology
- We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.
Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome. - Design Challenge
- Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.
For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role. - Research
- This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
- Inspiration
- FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.
FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.
How might we better redesign the overall service, especially for the course registration experience, for the elderly? - Project Duration
- The project started in June 2022 and finished in Dec 2022 in Taipei.
- Operation Flow
- We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
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