Urbaner Mkakati wa Chapa, Usanifu wa Ufungashaji by Deeeep Creative Lab

Urbaner Mkakati wa Chapa, Usanifu wa Ufungashaji by Deeeep Creative Lab is a highly esteemed winner of the very prestigious 2025 Tuzo ya Fedha ya A' Design Award in Usanifu wa Meta, Mkakati na Huduma Competition Category.

FedhaHuduma· 2025

Urbaner Mkakati wa Chapa, Usanifu wa Ufungashaji

by Deeeep Creative Lab

Client: Deeeep Creative Lab

Tuzo ya Fedha ya A' Design Award Winner in Huduma Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Urbaner Mkakati wa Chapa, Usanifu wa Ufungashaji

Urbaner ni mkakati wa chapa na huduma kwa bidhaa ya kutunza ndevu iliyoundwa kwa ajili ya soko la Japani. Mkakati huu unajumuisha upangaji wa bidhaa, tovuti ya ukurasa mmoja inayojirekebisha kulingana na kifaa, ufungashaji na jumuiya ya mtandaoni. Kifaa cha kunyoa kinatumia mota na visu vya chuma chenye kaboni nyingi vilivyotengenezwa Japani, na umbo lake dogo linaruhusu kurekebisha ndevu wakati wowote. Ufungashaji unachanganya taipografia mbalimbali na kisanduku cha ndani rahisi kinachoeleza matumizi ya bidhaa. Urbaner inawasilisha utunzaji wa ndevu kama njia ya kueleza mtindo binafsi, na tovuti inawaongoza wageni kutoka hatua ya kuvutiwa mara ya kwanza hadi kununua.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Urbaner Mkakati wa Chapa, Usanifu wa Ufungashaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Urbaner Mkakati wa Chapa, Usanifu wa Ufungashaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Urbaner Mkakati wa Chapa, Usanifu wa Ufungashaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensions & Packaging: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tags: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Production Technology: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Design Challenge: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Research: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspiration: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Project Duration: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Operation Flow: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Team Members: Deeeep Creative LAB
Image Credits: Deeeep Creative LAB,URBANER,2024