Digital Human Jukwaa la Matangazo ya Moja kwa Moja by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Teknolojia ya Simu, Programu na Programu Competition Category.
FedhaSimu· 2023
Digital Human Jukwaa la Matangazo ya Moja kwa Moja
by Baidu Online Network Technology Beijing
Client: Baidu Online Network Technology. Beijing
Tuzo ya Fedha ya A' Design Award Winner in Simu Category
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About Digital Human Jukwaa la Matangazo ya Moja kwa Moja
Digital Human ni jukwaa la matangazo ya moja kwa moja lililojengwa kwa teknolojia ya akili bandia. Jukwaa hili linasaidia utengenezaji wa binadamu wa kidijitali, ujenzi wa chumba cha matangazo ya moja kwa moja na mwingiliano kati ya binadamu na kompyuta. Watangazaji wa AI hutangaza mfululizo kwa saa ishirini na nne kwa siku, jambo linaloondoa hitaji la wafanyakazi wa eneo la kazi na studio halisi. Sura ya kila mtangazaji inaweza kubinafsishwa ili kuendana na utambulisho wa chapa. Mandhari mbalimbali za kimtandao hupunguza gharama za ujenzi na kuonyesha sifa za bidhaa na dhana za chapa. Lengo ni kupunguza gharama na ugumu wa matangazo ya moja kwa moja.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Digital Human Jukwaa la Matangazo ya Moja kwa Moja ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Digital Human Jukwaa la Matangazo ya Moja kwa Moja inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Digital Human Jukwaa la Matangazo ya Moja kwa Moja ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
- Tags
- Live broadcast platform, AI anchors, Automatic live
- Production Technology
- Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
- Design Challenge
- Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
- Research
- With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
- Inspiration
- The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
- Project Duration
- Live on Baidu App in December 2022
- Operation Flow
- According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.
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