Lay's x Stranger Things Ufungaji wa Chakula by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Toleo Maalum na Muundo wa Kibinafsi Competition Category.
ShabaToleo Maalum· 2023
Lay's x Stranger Things Ufungaji wa Chakula
by PepsiCo Design and Innovation
Tuzo ya Shaba ya A' Design Award Winner in Toleo Maalum Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Ufungaji wa Chakula
Lay's x Stranger Things ni muundo wa ufungaji wa chakula wa toleo maalum uliotengenezwa kwa ajili ya bidhaa ya chipsi za viazi. Kifurushi hicho kinatumia mandhari ya rangi nyeusi yenye miduara myeusi iliyokolea ya rangi nyekundu inayosambaa kutoka kwenye nembo ya Lay's, badala ya rangi ya njano angavu ya kawaida. Kiumbe kutoka kwenye msululu huo kinaonyeshwa kikiwa na mdomo wazi, na makucha yanaonekana yakishikilia kifurushi hicho. Nembo ya Stranger Things imewekwa ikiwa imepinduka chini, kufuatana na dhamira ya kipindi hicho. Pilipili inayowaka moto na chipsi vinaonyesha ladha ya Flamin' Hot. Kifurushi hiki kiliuzwa katika maduka teule nchini Thailand.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Lay's x Stranger Things Ufungaji wa Chakula ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Lay's x Stranger Things Ufungaji wa Chakula inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Lay's x Stranger Things Ufungaji wa Chakula hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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