Ecommuni Brochure Muundo wa Huduma ya Uzoefu wa Maonyesho by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Meta, Mkakati na Huduma Competition Category.
ChumaHuduma· 2023
Ecommuni Brochure Muundo wa Huduma ya Uzoefu wa Maonyesho
by Xi Zhu
Tuzo ya Chuma ya A' Design Award Winner in Huduma Category
Verified Award Winner
Verify Award Status for #150074The Design
About Ecommuni Brochure Muundo wa Huduma ya Uzoefu wa Maonyesho
Kijitabu cha Ecommuni ni muundo wa huduma unaowawezesha wageni wa maonyesho kuunda vijitabu vyao binafsi. Wageni huchagua vitu vilivyoonyeshwa wakati wa maonyesho kwa kugusa vibandiko vya NFC vilivyowekwa karibu na bidhaa. Vitu vilivyochaguliwa hukusanywa katika kijitabu cha kidijitali ambacho kinaweza kuhaririwa kupitia programu, ikiwa ni pamoja na mabadiliko ya mpangilio, lebo na aikoni ndogo ndogo. Jalada la kijitabu hutengenezwa kulingana na njia ya kutembelea maonyesho. Kijitabu huchapishwa kwenye karatasi tu wakati mgeni anapoondoka. Hii hupunguza upotevu wa karatasi, na data inayokusanywa husaidia sekta ya maonyesho.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Ecommuni Brochure Muundo wa Huduma ya Uzoefu wa Maonyesho ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Ecommuni Brochure Muundo wa Huduma ya Uzoefu wa Maonyesho inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Ecommuni Brochure Muundo wa Huduma ya Uzoefu wa Maonyesho inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Team Members
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
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