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Jotape 3D Duo Picha Muhimu Ya Sanaa by Mateus Morgan

Jotape 3D Duo Picha Muhimu Ya Sanaa by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro ya Kompyuta, Uundaji wa 3D, Mandhari na Uonyeshaji Competition Category.


FedhaMichoro ya Kompyuta· 2023

Jotape 3D Duo Picha Muhimu Ya Sanaa

by Mateus Morgan

Client: Morgan Studio

Tuzo ya Fedha ya A' Design Award Winner in Michoro ya Kompyuta Category

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Verified Award Winner

Verify Award Status for #150593

Colors

The Design

About Jotape 3D Duo Picha Muhimu Ya Sanaa

Wazo lilikuwa kuunda picha ambayo huleta sifa zote za bidhaa kupitia vipengee vya kuona kama mto na povu. Kwa hivyo kutoa hisia ya upole ambayo bidhaa ilihitaji. Msukumo ulikuwa nyenzo za kawaida za siku hadi siku. Vipengele vinavyoelea huleta kupitia maumbo laini na ya pande zote hisia za upole na wepesi. Ingawa ilikuwa uwakilishi rahisi, matokeo yalifikiriwa ya kitu tofauti na kawaida. Changamoto kubwa ilikuwa kwamba kupitia vipengee vichache na muundo wa hisia bidhaa inayohitaji.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Jotape 3D Duo Picha Muhimu Ya Sanaa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Jotape 3D Duo Picha Muhimu Ya Sanaa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Jotape 3D Duo Picha Muhimu Ya Sanaa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions & Packaging
5000 x 5000px 300dpi
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Project Duration
2 months, Franca, Brazil
Team Members
Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan

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