Nunn Bush Uhuishaji Wa Bidhaa Za 3D by Mateus Morgan

Nunn Bush Uhuishaji Wa Bidhaa Za 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Filamu, Video na Uhuishaji Competition Category.

FedhaFilamu· 2023

Nunn Bush Uhuishaji Wa Bidhaa Za 3D

by Mateus Morgan

Client: Morgan Studio

Tuzo ya Fedha ya A' Design Award Winner in Filamu Category

64,362

Verified Award Winner

Verify Award Status for #150585

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nunn Bush Uhuishaji Wa Bidhaa Za 3D

Mradi huo ulifanywa ili kuonyesha vipengele vyote vya bidhaa kwa njia ya kufurahisha kwa kuwa na taarifa lakini bila kuudhi. Lengo lilikuwa ni kuonyesha ujenzi wa kiatu. Msukumo ulikuja kupitia utafiti kuhusu vipengele vinavyoweza kuwakilisha bidhaa, kama vile asili yenye rangi na hali zote. Kiatu kiliundwa kwa kutumia picha kama marejeleo na mbinu ngumu za uundaji wa 3D. Kwa modeli, wabunifu walitumia programu ya C4D. Viunzi vyote vilitengenezwa kwa kutumia muundo wa ngozi na brashi kadhaa za Photoshop. Vray ilitumika kwa kutoa na Houdini kwa Uigaji.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Nunn Bush Uhuishaji Wa Bidhaa Za 3D ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Nunn Bush Uhuishaji Wa Bidhaa Za 3D inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Nunn Bush Uhuishaji Wa Bidhaa Za 3D ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca