Geneo Muundo wa Chumba cha Maonyesho by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
ShabaMambo ya Ndani· 2023
Geneo Muundo wa Chumba cha Maonyesho
by Belina Zhang
Client: Shanghai Brander Brand Design., Ltd
Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category
Verified Award Winner
Verify Award Status for #151218The Design
About Geneo Muundo wa Chumba cha Maonyesho
Geneo ni chumba cha maonyesho kilichobuniwa kwa ajili ya chapa ya bidhaa za utunzaji wa ngozi inayochanganya teknolojia na viungo vya asili. Nafasi ya mita za mraba 280 inatumia maji, mimea na oksijeni kama mada zake kuu. Eneo la mlango wa kuingilia lina kipengele cha mwanga wa maji yanayotiririka, ukuta wa mapovu, ukuta wa picha za sanamu, na sinema ya 5D. Ukuta wa mapovu unaweza kuzungushwa, na mwanga kisha hudhihirisha mimea tofauti ndani yake. Katika eneo la video, taa za dari na mfumo wa harufu nzuri hubadilika kulingana na maudhui ya filamu. Saruji bandia na terazo hutoa mwonekano wa asili na wa awali, huku pembe zote za ukuta zikiwa zimezungushwa na kung'arishwa kwa mikono.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Geneo Muundo wa Chumba cha Maonyesho ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Geneo Muundo wa Chumba cha Maonyesho inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Geneo Muundo wa Chumba cha Maonyesho hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
- Dimensions & Packaging
- Showroom covering 280m²
- Tags
- beauty, tech, nature, interior, branding
- Production Technology
- Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
- Design Challenge
- Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
- Research
- The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
- Inspiration
- In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
- Project Duration
- Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023 - Operation Flow
- The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.
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