Wudang Mountain Kitambulisho cha Kuonekana, Mchoro by Yao Wu is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Urithi wa Kitamaduni na Tasnia ya Utamaduni Competition Category.
ShabaUrithi wa Kitamaduni· 2024
Wudang Mountain Kitambulisho cha Kuonekana, Mchoro
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Tuzo ya Shaba ya A' Design Award Winner in Urithi wa Kitamaduni Category
- 29,823
- Verified Award Winner
- Verify Award Status for #154186
The Design
About Wudang Mountain Kitambulisho cha Kuonekana, Mchoro
Mlima Wudang ni mradi wa kitambulisho cha kuonekana na mchoro ulioundwa kwa ajili ya tovuti ya Urithi wa Utamaduni wa Dunia wa Mlima Wudang nchini China. Mradi huu unajumuisha michoro mitatu, miundo mitatu ya nembo, ufungashaji, mifumo inayotokana na hadithi za kale za Wudang na wanyama wa eneo hilo, pamoja na muundo wa mambo ya ndani wa duka kuu la kampuni. Nembo kuu inatumia umbo tata kuakisi historia na hali ya heshima ya tovuti hiyo, huku chapa ndogo ya kibiashara ikitumia mistari safi na nyepesi. Sanduku la ufungashaji lina vipimo vya sentimeta 18 kwa 18 na linachanganya mbinu za kuchapa ubao (embossing), kupiga chapa ya moto (hot stamping), na mipako ya miale ya urujuanimno (ultraviolet coating), ili maelezo yaweze kuonekana na kuhisiwa.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Wudang Mountain Kitambulisho cha Kuonekana, Mchoro ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Wudang Mountain Kitambulisho cha Kuonekana, Mchoro inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Wudang Mountain Kitambulisho cha Kuonekana, Mchoro hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Dimensions & Packaging
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Tags
- Illustration, Wudang, Visual design, Cultural heritage design,
- Production Technology
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Design Challenge
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Research
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspiration
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Project Duration
- The project started in Beijing in July 2023 and ended in December 2023
- Operation Flow
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
- Team Members
- Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
