Hunguest Hotels Kitambulisho cha Chapa by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2024
Hunguest Hotels Kitambulisho cha Chapa
Client: Studio NUR
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
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- Verified Award Winner
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The Design
About Hunguest Hotels Kitambulisho cha Chapa
Hunguest Hotels ni kitambulisho cha chapa kilichoundwa kwa ajili ya kikundi cha hoteli cha Hungaria. Kitambulisho hiki kinawasilisha dhamira ya ubora na uthabiti. Kazi hii ilijumuisha uboreshaji upya wa nembo iliyokuwepo na wa vipengele vyote vya kuona, kuanzia alama za hoteli hadi vifaa vya kuchapishwa. Hoteli nyingi zimeunganishwa na vituo vya spa na afya, hivyo muundo huu unaonyesha uhusiano na maji. Nembo ni herufi kubwa H iliyoundwa kutoka kwa matone ya maji, na rangi kuu ya chapa ni buluu. Uchapishaji wa aina ya letterpress, jalada za menyu za ngozi zenye nakshi, na alama za mbao zilizochorwa kwa nakshi zilitumika.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Hunguest Hotels Kitambulisho cha Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Hunguest Hotels Kitambulisho cha Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Hunguest Hotels Kitambulisho cha Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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