Muundo Imoment Mfululizo wa Divai Yenye Alkoholi Kidogo na Hu Wan and Li Jianpeng ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Chakula, Vinywaji na Sanaa ya Upishi.
ShabaSanaa ya Upishi· 2024
Imoment Mfululizo wa Divai Yenye Alkoholi Kidogo
Mteja: Netease Yanxuan Trading Co. Ltd
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Sanaa ya Upishi
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #154735Muundo
Kuhusu Imoment Mfululizo wa Divai Yenye Alkoholi Kidogo
Watumaji wachanga hupendelea kunywa vinywaji vyenye alkoholi kidogo ili kupata hisia ya kulewanika kidogo ambayo huleta utulivu, furaha na kushirikiana na wengine. Kuwasaidia kupata uzoefu bora wa nyakati zao wenyewe wanapofungua vinywaji vya imoment, sehemu muhimu ya kuuza ya imoment ni kujitolea kwake wa kuwasilisha nyakati ya kushangaza, nzuri, na zisizosahaulika katika mfululizo wa alkoholi kidogo kupitia muundo ambao unajitofautisha na bidhaa nyingi zinazofanana zilizo sokoni. Kwa kuunganisha ulevi wa kuona na wa kimwili, bidhaa inatoa uzoefu wa kuzama kabisa katika hali ya kulewanika kidogo.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Imoment Mfululizo wa Divai Yenye Alkoholi Kidogo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Imoment Mfululizo wa Divai Yenye Alkoholi Kidogo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Imoment Mfululizo wa Divai Yenye Alkoholi Kidogo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Vipimo na Ufungashaji
- Available in multiple sizes and shapes
- Lebo
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Teknolojia ya Uzalishaji
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Changamoto ya Ubunifu
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Utafiti
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Msukumo
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Muda wa Mradi
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Mtiririko wa Uendeshaji
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Wanatimu
- Hu Wan
Li Jianpeng - Haki za Picha
- Creator Hu Wan
Illustrator Li Jianpeng
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
