Freeway Loud Uhuishaji wa Bidhaa wa 3D by Mateus Morgan

Freeway Loud Uhuishaji wa Bidhaa wa 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Tuzo ya Fedha ya A' Design Award in Usanifu wa Filamu, Video na Uhuishaji Competition Category.

FedhaFilamu· 2024

Freeway Loud Uhuishaji wa Bidhaa wa 3D

by Mateus Morgan

Client: Morgan Studio

Tuzo ya Fedha ya A' Design Award Winner in Filamu Category

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Colors

The Design

About Freeway Loud Uhuishaji wa Bidhaa wa 3D

Freeway Loud ni uhuishaji wa bidhaa wa pande tatu ulioundwa kwa ajili ya chapa ya viatu. Uhuishaji huu unaonyesha kiatu ndani ya mazingira ya kiviwanda, ambapo mashine zinaonekana kukipa bidhaa hicho uhai. Kiatu kilichorwa kwa mbinu za hard surface katika 3ds Max, kwa kutumia picha kama marejeleo. Mng'ao wa nyuso (textures) uliundwa kutokana na picha za ngozi na burashi za kidijitali, na mandhari zilichakatwa kwa Vray katika ubora wa pikseli 1920 kwa 1080. Uhuishaji huu ulitengenezwa kwa matumizi ya mtandaoni, na lengo ni kuvutia usikivu kupitia picha pekee, bila maandishi ya maelezo.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Freeway Loud Uhuishaji wa Bidhaa wa 3D ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Freeway Loud Uhuishaji wa Bidhaa wa 3D inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Freeway Loud Uhuishaji wa Bidhaa wa 3D ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca