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Curi Curi Jukwaa la Ushauri wa AI by Chiwon Lee

Curi Curi Jukwaa la Ushauri wa AI by Chiwon Lee is a highly esteemed winner of the very prestigious 2025 Tuzo ya Chuma ya A' Design Award in Usanifu wa Teknolojia ya Simu, Programu na Programu Competition Category.


ChumaSimu· 2025

Curi Curi Jukwaa la Ushauri wa AI

by Chiwon Lee

Client: Cogito

Tuzo ya Chuma ya A' Design Award Winner in Simu Category

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Verified Award Winner

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Colors

The Design

About Curi Curi Jukwaa la Ushauri wa AI

Curi ni jukwaa la ushauri wa AI linachotumia Agentic AI na LLMs za kisasa kutoa mwongozo wa kazi wa ubora wa juu. Kwa kutumia data halisi ya washauri, Curi inawaoanisha watumiaji na washauri wa AI kulingana na maslahi yao, ikiwezesha mwingiliano rahisi na usio na shinikizo. Imeundwa kushughulikia mgawanyiko wa fursa unaohusiana na mgawanyiko wa kidijitali, Curi inafanya upatikanaji wa ushauri kuwa wa kila mtu kwa kutoa maarifa ya kazi yaliyobinafsishwa na yenye msingi wa data. Bila kujali asili yao ya kijamii, watumiaji wanapata mshauri mahiri na mwenye kubadilika anayeweza kutoa ushauri uliobinafsishwa, ikifunga pengo kati ya azma na fursa.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Curi Curi Jukwaa la Ushauri wa AI ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Curi Curi Jukwaa la Ushauri wa AI inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Curi Curi Jukwaa la Ushauri wa AI inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Curi is an accessible AI mentoring platform designed to bridge the career opportunity gap. It features an Agentic AI mentor, trained on real mentor data, that adapts to users' interests and needs. By providing a pressure-free space for mentees to ask questions and explore careers, Curi ensures quality mentorship is always within reach. Through intelligent matching and seamless interaction, it empowers users to gain insights, build confidence, and navigate their professional journeys with ease.
Dimensions & Packaging
The design dimensions are 393px by 852px, optimized for iPhone 14 & 15 Pro and iPhone 16. The interface is scalable, ensuring adaptability across various screen sizes. AI mentors are trained in career-related information, with a focus on technology and fields popular among high school and college students. All data fed to AI avatars is carefully screened for quality and accuracy, ensuring reliable guidance.
Tags
Mentoring, AI, Generative AI, User Experience, Opportunity Divide
Production Technology
The research and design process leveraged Figma and FigJam for prototyping, Blender for 3D visualization, and the OpenAI API for AI-driven prototyping, ensuring a seamless and innovative workflow.
Design Challenge
The research challenge focused on understanding the needs of users affected by the opportunity divide caused by the digital gap. A key insight revealed that mentees often feel pressured to ask intelligent questions despite limited career knowledge, while mentors struggle to allocate time for minor inquiries. To bridge this gap, the Agentic AI mentor was created, allowing mentees to ask career-related questions freely while helping mentors manage their time more effectively.
Research
This research combined quantitative and qualitative methods to explore the challenges mentors and mentees face with traditional mentoring platforms. The goal was to uncover key pain points and improve the mentoring experience. Data was collected, analyzed, and synthesized into actionable insights to inform a more effective and user-centered solution.
Inspiration
This design redefines mentorship by addressing the opportunity divide created by the digital divide. The goal is to make quality mentoring accessible to those who need it most. Through in-depth user research and competitive analysis, we identified key challenges in existing platforms, uncovering gaps in usability, accessibility, and engagement. These insights shaped a more intuitive, impactful solution that empowers individuals to connect, learn, and grow without barriers.
Project Duration
Launched in 2024, the project was developed remotely by a team of designers and researchers across New York, Singapore, Seoul, and California, fostering a global collaboration.
Operation Flow
Users step into Curi, choose an industry, position, and location, and get matched with an AI mentor built on real professional insights. The AI mentor adapts, offering tailored career guidance through seamless, interactive conversations. Key moments include selecting a mentor, exploring insights, and diving into real mentor stories. Curi transforms career discovery, making it intuitive, engaging, and packed with real-world wisdom for better decision-making.
Team Members
Chiwon Lee
Lauren Choi
Seongbin Lee
Hyunjong Joo
Giah Kim
Hyobin Cho
Yeji Shim

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