Miniso Land Rejareja by Xiang Li is a highly esteemed winner of the very prestigious 2025 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
DhahabuMambo ya Ndani· 2025
Miniso Land Rejareja
by Xiang Li
Tuzo ya Dhahabu ya A' Design Award Winner in Mambo ya Ndani Category
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The Design
About Miniso Land Rejareja
Ndani ya nafasi yenye ghorofa tatu ya Miniso Land, kuna maeneo makuu sita na zaidi ya aina sabini za bidhaa za chapa za ushirikiano kutoka ulimwengu mbalimbali wa IP. Mbunifu hufikia mchanganyiko wa utofauti wa aina na ufanisi wa matumizi ya nafasi kwa kuanzisha maeneo mbalimbali ya hali, akiepuka uduni ambao uzoefu wa kawaida wa ununuzi unaorudiwa unaweza kuleta. Kuanzia eneo la sanduku la siri ambalo linaonekana kama kwenye mapovu ya rangi ya waridi, eneo kamili lenye athari ya kuona ya montage, eneo la wanyama wa kufugwa na eneo la harufu zenye hisia mbalimbali za asili, hadi eneo la vitu laini ambalo linahisi kama kuingia kwenye ulimwengu wa hadithi za kijamii.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Miniso Land Rejareja ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Miniso Land Rejareja inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Miniso Land Rejareja huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
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