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Once Upon a Rabbit Kazi Kuu: Filamu Fupi ya Uhuishaji by Jesseter Wang and Hannah Sun

Once Upon a Rabbit Kazi Kuu: Filamu Fupi ya Uhuishaji by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Filamu, Video na Uhuishaji Competition Category.


ShabaFilamu· 2026

Once Upon a Rabbit Kazi Kuu: Filamu Fupi ya Uhuishaji

by Jesseter Wang and Hannah Sun

Tuzo ya Shaba ya A' Design Award Winner in Filamu Category

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The Design

About Once Upon a Rabbit Kazi Kuu: Filamu Fupi ya Uhuishaji

Once Upon a Rabbit ni mradi wa usanifu wa uhuishaji ulioongozwa na maelezo ya kitamaduni ya Sherehe ya Taa na kumbukumbu za kuona za utotoni. Kazi hii inaanzisha lugha ya kuona iliyo laini na yenye kujieleza kupitia mchanganyiko wa umbo la vipimo na hisia za kuchora kwa mkono, ikitengeneza taswira zinazohisiwa kuwa zilizoratibiwa na zenye kuchezacheza kwa wakati mmoja. Motifu zinazojirudia kama vile sungura na Tangyuan, mipira ya mchele, hutumika kama nanga za kuona, huku mwendo, mdundo, na muundo vikisisitiza mazingira na muendelezo, na kusababisha uzoefu wa usanifu ulioshikamana uliojikita katika joto, ujuzi, na mwangwi wa kitamaduni.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Once Upon a Rabbit Kazi Kuu: Filamu Fupi ya Uhuishaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Once Upon a Rabbit Kazi Kuu: Filamu Fupi ya Uhuishaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Once Upon a Rabbit Kazi Kuu: Filamu Fupi ya Uhuishaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimensions & Packaging
16x9 video file
Tags
Animation, Motion Design, Illustration, Culture, Year of Rabbit
Production Technology
The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Design Challenge
A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Research
This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspiration
Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Project Duration
The project was developed and completed in 2023 as an independent animation project, produced remotely.
Operation Flow
Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Team Members
Jesseter Wang,
Hannah Sun
Image Credits
Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]

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