Schneider Electric Innovation Hub Tokyo Chumba cha Maonyesho by Ryota Unno is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
ShabaMambo ya Ndani· 2026
Schneider Electric Innovation Hub Tokyo Chumba cha Maonyesho
by Ryota Unno
Client: Schneider Electric Japan
Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category
Verified Award Winner
Verify Award Status for #180869The Design
About Schneider Electric Innovation Hub Tokyo Chumba cha Maonyesho
Schneider Electric Innovation Hub Tokyo ni chumba cha maonyesho kilichoundwa kwa ajili ya uzoefu wa kina wa wageni. Miundo ya sakafu ya duara zenye kitovu kimoja kwenye mhimili mmoja huelekeza mwendo kuelekea onyesho lililopinda liitwalo Control Center, ambalo huonekana kutoka pande kadhaa. Taa za mirija zinazopinda-pinda, zilizoundwa kwa zana ya upangaji wa kuona ya Grasshopper, zinaleta tofauti na dari yenye gridi nyeusi na sakafu ya muundo wa ubao wa sataranji. Kuta nyeupe huunda uso mkuu wa maonyesho. Sofa za moduli zenye umbo la pembetano zinaweza kupangwa kwa ajili ya kuketi au mikutano, au kuondolewa ili kufungua njia ya mzunguko.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Schneider Electric Innovation Hub Tokyo Chumba cha Maonyesho ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Schneider Electric Innovation Hub Tokyo Chumba cha Maonyesho inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Schneider Electric Innovation Hub Tokyo Chumba cha Maonyesho hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
- Dimensions & Packaging
- 20,600mm x 23,500mm x CH2800mm
- Tags
- Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
- Production Technology
- The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
- Design Challenge
- The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
- Research
- This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
- Inspiration
- As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
- Project Duration
- The project started in March 2025 in Tokyo and was completed in September 2025.
- Operation Flow
- Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
- Team Members
- Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine - Image Credits
- SS Co., Ltd. Kenichi Ohno
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