Muundo China Moutai Muundo wa Mambo ya Ndani ya Duka la Rejareja na Scene Aesthetics Design Co., Ltd ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.
ShabaMambo ya Ndani· 2026
China Moutai Muundo wa Mambo ya Ndani ya Duka la Rejareja
na Scene Aesthetics Design Co., Ltd
Mteja: Scene Aesthetics Design Co., Ltd
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mambo ya Ndani
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #181493Muundo
Kuhusu China Moutai Muundo wa Mambo ya Ndani ya Duka la Rejareja
China Moutai ni muundo wa mambo ya ndani ya duka la rejareja wa mita za mraba 317 ulioundwa kama nafasi ya uzoefu wa chapa ya baijiu. Muundo huu unachanganya maonyesho ya bidhaa na mitambo ya mwingiliano. Mtama na ngano zimepangwa katika safu zenye mdundo ili kuonyesha utambulisho wa kikanda. Gurudumu la rangi linaonyesha jinsi rangi ya kinywaji inavyobadilika kadri kinavyozeeka, na ukuta wa ladha unaelezea harufu za aina ya sauce kupitia michoro na moduli za harufu. Skrini zenye matundu zinakumbusha vitundu vidogo vya mitungi ya udongo na hutumika kama vigawanyaji. Mbao nyepesi, maelezo ya chuma, rangi ya kijivu cha chaza na nyeupe iliyofifia vinaunda mchanganyiko wa rangi.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
China Moutai Muundo wa Mambo ya Ndani ya Duka la Rejareja ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. China Moutai Muundo wa Mambo ya Ndani ya Duka la Rejareja inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. China Moutai Muundo wa Mambo ya Ndani ya Duka la Rejareja hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
- Vipimo na Ufungashaji
- 317 square meters
- Lebo
- Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
- Teknolojia ya Uzalishaji
- Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
- Changamoto ya Ubunifu
- The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
- Utafiti
- As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
- Msukumo
- The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
- Muda wa Mradi
- The first flagship store is expected to open in Singapore in June 2026.
- Mtiririko wa Uendeshaji
- The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
- Wanatimu
- Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang
Imedhaminiwa
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