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Niannujiao Jiaoding Flagship Store Duka Kuu la Kifahari (Flagship Store) by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Duka Kuu la Kifahari (Flagship Store) by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 Tuzo ya Chuma ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.


ChumaMambo ya Ndani· 2019

Niannujiao Jiaoding Flagship Store Duka Kuu la Kifahari (Flagship Store)

by Tomohiro Katsuki - Prism Design

Client: Prism Design

Tuzo ya Chuma ya A' Design Award Winner in Mambo ya Ndani Category

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Verified Award Winner

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Colors

The Design

About Niannujiao Jiaoding Flagship Store Duka Kuu la Kifahari (Flagship Store)

Duka Kuu la Kifahari la Niannujiao Jiaoding ni nafasi ya ndani ya rejareja iliyoko Beijing, China, inayohifadhi chapa mbili za mitindo ya wanawake katika nafasi moja ya mita za mraba 180. Dhana ya muundo ni usawa usioegemea upande wowote. Mtindo, rangi, mzunguko, kazi na aina za bidhaa vimesawazishwa ili kila chapa idumishe tabia yake ya kipekee. Niannujiao ina umaridadi na uwazi, wakati Jiaoding ni ya kisasa, rahisi na ya kimtindo. Vifaa vinavyotumika ni pamoja na kigae cha slate ya kijivu, mipako ya chuma cha shaba, kioo safi, rangi nyeupe na waridi, ubao wa mbao, kitambaa na terrazzo bandia.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Niannujiao Jiaoding Flagship Store Duka Kuu la Kifahari (Flagship Store) ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Niannujiao Jiaoding Flagship Store Duka Kuu la Kifahari (Flagship Store) inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Niannujiao Jiaoding Flagship Store Duka Kuu la Kifahari (Flagship Store) inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging
Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT(White & PINK),PVC Wood sheet,Fabric (2type PINK COLOR),Artificial terrazzo /
Tags
NEUTRAL,Balance,Boutique,
Production Technology
We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge
we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research
We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration
Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration
The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow
The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members
Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits
Photographer:Katsumi Hirabayashi

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