Muundo Studds Accessories Ltd Muundo Wa Mambo Ya Ndani Wa Rejareja na Sameer Khosla ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.
FedhaMambo ya Ndani· 2020
Studds Accessories Ltd Muundo Wa Mambo Ya Ndani Wa Rejareja
Mteja: Studds
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mambo ya Ndani
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #88161Muundo
Kuhusu Studds Accessories Ltd Muundo Wa Mambo Ya Ndani Wa Rejareja
Studds accessories Ltd ni mtengenezaji wa helmet mbili-helmeti na vifaa. Helmetti za helikopta ziliuzwa jadi katika maduka ya chapa nyingi. Kwa hivyo, kulikuwa na haja ya kuunda kitambulisho cha bidhaa ambacho kinastahili. D'art ilidhibitisha duka, iliyo na vidokezo vya ubunifu kama ukweli wa bidhaa, vifaa vya maingiliano ya maonyesho ya kugusa na mashine za kutuliza kofia za helmeti nk. Inasoma helmetali na duka la vifaa, vilipatikana kwa idadi kubwa ya wateja, kuchukua safari ya rejareja ya wateja kwa kiwango kinachofuata.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Studds Accessories Ltd Muundo Wa Mambo Ya Ndani Wa Rejareja ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Studds Accessories Ltd Muundo Wa Mambo Ya Ndani Wa Rejareja inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Studds Accessories Ltd Muundo Wa Mambo Ya Ndani Wa Rejareja ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
- Vipimo na Ufungashaji
- The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
- Lebo
- Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
- Teknolojia ya Uzalishaji
- With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
- Changamoto ya Ubunifu
- The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
- Utafiti
- Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
- Msukumo
- The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
- Muda wa Mradi
- The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
- Mtiririko wa Uendeshaji
- 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself. - Hataza
- We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
- Wanatimu
- Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar - Haki za Picha
- Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.
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