Feira do Alvarinho Kampeni Ya Matangazo by Fabio Alves is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
FedhaUtangazaji· 2020
Feira do Alvarinho Kampeni Ya Matangazo
by Fabio Alves
Client: MarkaBranka
Tuzo ya Fedha ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #91133The Design
About Feira do Alvarinho Kampeni Ya Matangazo
Feira do Alvarinho ni chama cha mvinyo wa kila mwaka ambacho hufanyika huko Moncao, nchini Ureno. Ili kuwasiliana tukio hilo, iliundwa ufalme wa zamani na wa uwongo. Kwa jina lako mwenyewe na ustaarabu, The Kingdom of Alvarinho, mteule kwa sababu Moncao inajulikana kama utupu wa mvinyo wa Alvarinho, aliongozwa katika historia halisi, mahali, watu wa kitabia na hadithi za Moncao. Changamoto kubwa ya mradi huu ilikuwa kubeba hadithi halisi ya eneo hilo kwa muundo wa mhusika.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Feira do Alvarinho Kampeni Ya Matangazo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Feira do Alvarinho Kampeni Ya Matangazo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Feira do Alvarinho Kampeni Ya Matangazo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
- Dimensions & Packaging
- Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
- Tags
- Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
- Production Technology
- Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
- Design Challenge
- The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
- Research
- Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
- Inspiration
- Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
- Project Duration
- From February to July 2019, in Moncao, Portugal.
- Operation Flow
- Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
- Team Members
- Fabio Alves
Marcio da Rocha
Rafael Pereira - Image Credits
- MarkaBranka, 2019
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