Aava Virutubisho by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2020

Aava Virutubisho

by Maja Maksimovic

Client: Aavalabs

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Aava Virutubisho

Ufungaji wa lebo na kisanduku kwa chapa ya chakula cha afya ambayo ina mizizi thabiti katika Nordics. Kubuni inapaswa kuwa na kugusa asili, hasa kwa kuzingatia viungo ni asili. Vikundi vinavyolengwa vya idadi ya watu ni wanaume na wanawake wenye umri wa miaka 30, 40, 50 na 60. Sanduku limechapishwa kwenye karatasi na kumaliza matt celloglaze. Wakati plastiki ya uwazi huchaguliwa kwa chombo kwa sababu ni plastiki ya thamani zaidi baada ya kuchakata tena.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Aava Virutubisho ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Aava Virutubisho inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Aava Virutubisho ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
Dimensions & Packaging: Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm
Tags: Packaging, Supplement, Health, Nature, Vitamins
Production Technology: The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
Design Challenge: In terms of design, the challenge was merging different varieties of plants into one
Research: Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
Inspiration: A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
Project Duration: The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
Team Members: Maja Maksimovic, Otso Kääriäinen
Image Credits: Aavalabs