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Seotun Saram Kiolesura cha Programu ya Simu by Donggyun Kang

Seotun Saram Kiolesura cha Programu ya Simu by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Teknolojia ya Simu, Programu na Programu Competition Category.


ChumaSimu· 2020

Seotun Saram Kiolesura cha Programu ya Simu

by Donggyun Kang

Client: Seotun Saram

Tuzo ya Chuma ya A' Design Award Winner in Simu Category

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Verified Award Winner

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Colors

The Design

About Seotun Saram Kiolesura cha Programu ya Simu

Seotun Saram ni kiolesura cha programu ya simu kinachounganisha watu wanaotafuta ushauri wa kisaikolojia na washauri wataalamu wenye sifa stahiki. Jina hilo linarejelea mtu ambaye bado hajawa na ujuzi, na huduma hii inafuata wazo kwamba kila mtu huanza kwa ugumu. Hadithi ya kufikirika inaeleza mchakato wa ushauri kwa njia rahisi kwa watumiaji wasiofahamu vizuri kuhusu ushauri. Wahusika wawili wanaonekana katika hadithi hiyo: Seotun, mteja anayetafuta ushauri anayetangatanga, na Gobukki, mshauri asiye na haraka lakini wa kuaminika. Miundo ya joto ya karatasi, rangi za bluu-nyeusi za anga la usiku, na alama zilizochorwa kwa mkono huunda utambulisho wa kuona wa muundo huo.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Seotun Saram Kiolesura cha Programu ya Simu ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Seotun Saram Kiolesura cha Programu ya Simu inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Seotun Saram Kiolesura cha Programu ya Simu inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging
This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags
SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology
They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge
This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research
There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration
Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration
The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow
They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members
Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim

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