Macy’s Website Kiolesura cha Tovuti by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Kiolesura, Mwingiliano na Uzoefu wa Mtumiaji Competition Category.
FedhaKiolesura· 2020
Macy’s Website Kiolesura cha Tovuti
Client: Macy's
Tuzo ya Fedha ya A' Design Award Winner in Kiolesura Category
Verified Award Winner
Verify Award Status for #94023The Design
About Macy’s Website Kiolesura cha Tovuti
Tovuti ya Macy's ni kiolesura cha reja reja mtandaoni kinachowaruhusu wateja kuvinjari na kununua bidhaa zinazotolewa na Macy's. Tovuti hii ilibuniwa upya kufuatia maoni ya wateja, na kusababisha muundo safi na rahisi ulioongozwa na vyombo vya habari vya mitindo na bidhaa za teknolojia za watumiaji. Teknolojia za wavuti zinazojibu zinaruhusu ufikiaji kupitia kompyuta za mpakatoni, kompyuta kibao na simu janja. Utafiti wa kina uliongoza kazi hii, ikijumuisha tafiti za watumiaji, mahojiano, upimaji wa A/B na upimaji wa utumiaji. Muundo rahisi zaidi hurahisisha mchakato wa ununuzi na kuboresha ushirikishwaji wa watumiaji.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Macy’s Website Kiolesura cha Tovuti ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Macy’s Website Kiolesura cha Tovuti inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Macy’s Website Kiolesura cha Tovuti ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed resonsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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