Macy’s App Redesign Primary Function: Programu ya Ununuzi kwa Simu by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Teknolojia ya Simu, Programu na Programu Competition Category.
FedhaSimu· 2020
Macy’s App Redesign Primary Function: Programu ya Ununuzi kwa Simu
Client: Macy's
Tuzo ya Fedha ya A' Design Award Winner in Simu Category
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About Macy’s App Redesign Primary Function: Programu ya Ununuzi kwa Simu
Programu ya Macy's ni programu ya ununuzi kwa simu iliyoundwa upya mwaka 2019 kwa ajili ya vifaa vya Android na iOS. Programu hii inawaruhusu wateja kuvinjari na kununua bidhaa za mitindo, urembo na za nyumbani kupitia simujanja au kompyuta kibao. Muundo wake ni safi na rahisi, na unachukua mvuto wa kuona kutoka kwenye vyombo vya habari vya mitindo na bidhaa za teknolojia za watumiaji. Zana zinazotumia kamera zinawezesha kuchanganua na kulipa, na vipengele vya uhalisia ulioboreshwa vinawaruhusu wateja kuona bidhaa kabla ya kununua. Uundaji huu mpya ulitokana na utafiti wa kina wa watumiaji na maoni ya wateja, na ushiriki wa watumiaji uliongezeka baada ya uzinduzi.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Macy’s App Redesign Primary Function: Programu ya Ununuzi kwa Simu ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Macy’s App Redesign Primary Function: Programu ya Ununuzi kwa Simu inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Macy’s App Redesign Primary Function: Programu ya Ununuzi kwa Simu ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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