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Poznan Marathon Medal Primary Function: Uhuishaji wa Kutangaza by Artmask Group

Poznan Marathon Medal Primary Function: Uhuishaji wa Kutangaza by Artmask Group is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Filamu, Video na Uhuishaji Competition Category.


FedhaFilamu· 2020

Poznan Marathon Medal Primary Function: Uhuishaji wa Kutangaza

by Artmask Group

Client: PKO Poznań Marathon

Tuzo ya Fedha ya A' Design Award Winner in Filamu Category

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Verified Award Winner

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Colors

The Design

About Poznan Marathon Medal Primary Function: Uhuishaji wa Kutangaza

Book Text: Poznan Marathon Medal ni uhuishaji wa kutangaza uliobuniwa ili kuwasilisha medali ya Mbio za Marathon za PKO Poznan mara ya ishirini. Uhuishaji huu unaonyesha vipengele vidogo vikiungana pamoja kutengeneza medali, na kila kipengele kinaashiria mwaka mmoja wa historia ya mbio hizo za marathon. Utepe wa medali umechapishwa kwa picha za kihistoria kutoka matoleo yote ya tukio hili, zikiwa zimepangwa kwa mfuatano wa kalenda. Medali hii ina vipimo vya milimita 80 kwa 80 kwa 7 na imetengenezwa kwa chuma na fedha. Uhuishaji huu ulizalishwa kwa ubora wa 4K ili kuhamasisha usajili wa mbio za maadhimisho haya.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Poznan Marathon Medal Primary Function: Uhuishaji wa Kutangaza ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Poznan Marathon Medal Primary Function: Uhuishaji wa Kutangaza inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Poznan Marathon Medal Primary Function: Uhuishaji wa Kutangaza ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging
medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags
animation, medal, poznan marathon, 3d animation
Production Technology
Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge
The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research
Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration
The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration
The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow
A new way of presenting a marathon medal.
Team Members
Mateusz Kowalski
Wojciech Czub
Image Credits
Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019

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