Yum Rob Muundo wa Ndani wa Mgahawa by Zhidong Du

Yum Rob Muundo wa Ndani wa Mgahawa by Zhidong Du is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.

FedhaMambo ya Ndani· 2020

Yum Rob Muundo wa Ndani wa Mgahawa

by Zhidong Du

Client: MET Creative Brand

Tuzo ya Fedha ya A' Design Award Winner in Mambo ya Ndani Category

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Colors

The Design

About Yum Rob Muundo wa Ndani wa Mgahawa

Yum Rob ni mgahawa mahiri wenye mandhari maalum ulioko katika Jiji la Hengshui. Sehemu ya ndani inashughulikia eneo la mita za mraba 450 na inafuata mtindo wa kisasa na sahili. Mlangoni panatumia tao la mviringo lililotolewa kutoka picha ya roboti ya chapa hii, likizungushiwa fremu ya chuma kisichoshika kutu chenye kioo. Nyuso za kioo katika pande tatu za ukanda wa ndani hutengeneza njia inayokuvutia kikamilifu. Kamba za mwanga wa rangi na taa za nyuzi za macho kwenye dari zinaunda mandhari ya kuvutia macho. Eneo la kusubiri lina viti vya ngazi vinavyoongoza mwendo na kuchukua wageni wengi zaidi. Uonyeshaji wa mandhari pana unakamilisha mazingira ya mlo.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Yum Rob Muundo wa Ndani wa Mgahawa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Yum Rob Muundo wa Ndani wa Mgahawa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Yum Rob Muundo wa Ndani wa Mgahawa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Dimensions & Packaging: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tags: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Production Technology: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Design Challenge: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Research: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiration: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Project Duration: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Operation Flow: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patents: Copyrights belong to Zhidong Du, 2019.
Team Members: Zhidong Du
Ailing Xu
Image Credits: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.