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Hch Usanifu wa Mambo ya Ndani wa Duka la Mitindo by SpActrum

Hch Usanifu wa Mambo ya Ndani wa Duka la Mitindo by SpActrum is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.


FedhaMambo ya Ndani· 2021

Hch Usanifu wa Mambo ya Ndani wa Duka la Mitindo

by SpActrum

Client: SpActrum

Tuzo ya Fedha ya A' Design Award Winner in Mambo ya Ndani Category

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Colors

The Design

About Hch Usanifu wa Mambo ya Ndani wa Duka la Mitindo

HCH ni duka la mitindo lililoko katika kituo cha kisasa cha ununuzi. Usanifu wake unatokana na ukumbi wenye nguzo zinazolingana kwa ulinganifu, ukikumbusha mpangilio wa basilika ya kale. Kwa hivyo mambo ya ndani hubadilika kutoka hali ya kibiashara kuelekea hali takatifu. Mpangilio pia unategemea mahekalu ya kale ya Kigiriki na kanuni za mhimili wa kuona za Akropoli. Madaraja matatu ya rangi ya waridi yamepangwa kuelekeana na kuwaongoza wageni kupitia nafasi iliyokuwa na kina. Mannequini zinaweza kuingizwa katika matundu yaliyo juu ya nyuso za madaraja ili kuunda njia ya maonyesho ya mitindo. Zege lililoimarishwa kwa nyuzi za glasi, terazo na chuma vimetumika.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Hch Usanifu wa Mambo ya Ndani wa Duka la Mitindo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Hch Usanifu wa Mambo ya Ndani wa Duka la Mitindo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Hch Usanifu wa Mambo ya Ndani wa Duka la Mitindo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging
700 sqm
Tags
Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology
GRC, Terrazzo, Steel,
Design Challenge
The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration
The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration
Design: 2017-2018
Construction Completed: 2019
Team Members
Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits
Hanqi LI, Zefeng ZHANG

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