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La Moitie Nafasi Nyingi Za Kibiashara by One Fine Day Studio & Partners

La Moitie Nafasi Nyingi Za Kibiashara by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.


DhahabuMambo ya Ndani· 2020

La Moitie Nafasi Nyingi Za Kibiashara

by One Fine Day Studio & Partners

Client: One Fine Day

Tuzo ya Dhahabu ya A' Design Award Winner in Mambo ya Ndani Category

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Verified Award Winner

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Colors

The Design

About La Moitie Nafasi Nyingi Za Kibiashara

Jina la mradi La Moitie linatokana na tafsiri ya Kifaransa ya nusu, na muundo huo unadhihirisha hii kwa usawa ambao umepigwa kati ya mambo yanayopingana: mraba na mduara, nyepesi na giza. Kwa kupewa nafasi ndogo, timu ilitaka kuanzisha uhusiano na mgawanyiko kati ya maeneo mawili ya rejareja kupitia matumizi ya rangi mbili zinazopingana. Wakati mipaka kati ya nafasi za rose na nyeusi ni wazi bado imechanganyika kwa mitazamo tofauti. Staili za ond, nusu ya pink na nusu nyeusi, zimewekwa katikati ya duka na hutoa.

The Recognition

About the Tuzo ya Dhahabu ya A' Design Award

La Moitie Nafasi Nyingi Za Kibiashara ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. La Moitie Nafasi Nyingi Za Kibiashara inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. La Moitie Nafasi Nyingi Za Kibiashara huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience.
Dimensions & Packaging
Size (m2): 326
Tags
Catering, Fashion, experience, pink, black,
Production Technology
Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
Design Challenge
In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
Research
In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
Inspiration
La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
Project Duration
The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019.
Operation Flow
In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
Team Members
Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang
Image Credits
Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .

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